3-minute read, 10-minute exercise
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A legal solution is a combination of legal products and services that are designed to solve a problem. It could be as simple as meeting with a client, preparing a document for their business and guiding them on how to implement it. It could be as complex as managing a series of property transactions and adjusting the leases in the resulting investment portfolio.
A legal solution will always be unique to your practice
It will depend on the legal products that you develop, such as checklists, guides and automated or manually drafted legal documents. It will also depend on the legal services you and your team provide, such as the client experience, the work that you and your team do, and how you and your team perform the work. It is also likely that your practice will have many legal solutions, each tailored for a specific target client and to solve a specific problem.
An important feature of a legal solution is that it makes it very clear to a client exactly what is happening with their matter and what to expect.
So, who do you need to create a legal solution for your practice?
You’ll need to identify problems that your clients generally come to your practice with and determine how to manage those problems. Once you have identified some problems, you can work on creating a legal solution for each of those problems.
The bulk of a legal solution will be made up of legal work that you already do. All you need to do is take that legal work and arrange it in a way that provides a solution for your client rather than a list of the services you provide. Focus on how your practice solves a client’s problem, not on the services your practice provides. For example, a legal solution would ‘help your business move to a new location’ as opposed to a legal service which offers ‘property acquisitions and leasing’.
You will need to package a legal solution in a way that is consistent with your practice’s brand and is easily accessible for clients.
An IT specialist will be able to find creative ways to deliver your legal solutions to clients. They will be able to introduce automated workflows into your practice and incorporate your legal solutions into your practice’s website. But do you need an IT specialist right now to help you create a legal solution? If you learn to use the features of the software you probably already have, you’ll be able to reduce some of the tasks that you would normally do manually. And if you use software to create and publish checklists, guides and automated documents, you’ll be able to use the links provided to include in documents or emails to your clients.
A branding and marketing specialist will be able to assist your practice with a strategy to build your practice’s brand and provide services to market your solutions. Their insights will be valuable to growing your practice and protecting your reputation. But do you need a branding and marketing specialist right now to help you create a legal solution? If your practice has the basics of branding in place (branding colours, a logo and a good idea about how you like to present your practice to clients), then you have enough to create your first legal solution. Try adding your existing branding to each of the legal products you develop and outline a consistent approach for your team to provide services which reflect how you like to present your practice to clients.
A copywriter can create attractive written content for your website and other methods of communication with clients. They can increase brand awareness and persuade people to consider your legal solutions. But do you need a copywriter right now to help you create a legal solution? If your practice has been attracting new clients, then your content is good enough to create your first legal solution. Try making sure that you and your team are being consistent with the messages in communications with clients.
What makes a legal solution perfect is its uniqueness. That can only come from you.
You have enough knowledge and skills to create your first legal solution. Don’t let your fear of not being perfect stop you from getting started. I know that you set yourself high standards. But getting started with what you have is much better than never starting at all.
Once you get started, you’ll find what works and what needs changing. You’ll come up with new ideas to change parts of your solutions and craft them over time to exactly how you’d like them. It’s all part of improving your legal solutions and being responsive to client expectations.
And when your legal solutions are working well, you’ll be ready to engage specialists to help you grow your practice. Do you know what? The IT specialist will need your input on how you’d like your unique legal solution to work. The branding and marketing specialist will need your guidance on how you would like them to present your practice. And the copywriter will need your cues for the type of content you’d like.
You can do this. Get started now.
Use the next 10 minutes to get started identifying some of the problems that your clients generally come to your practice with and determine how to manage those problems. Then schedule some time each week for the next few weeks to create your first legal solution from your existing legal services.
We offer a range of automated legal documents that you can use in your practice now. We also have a community group for legal professionals who are looking to connect, collaborate, explore and share ideas to be innovative in legal practice. Join the Support Legal community.